What’s The Key To Providing IT Services For Spanish Speaking Clients In Central Florida?
There’s one key aspect that’s often overlooked when it comes to IT services for Lakeland, Polk County, and Hillsborough County businesses in Central Florida. It’s not low prices, and it’s not bleeding-edge solutions – so what’s the secret?
There are so many ways that IT providers can work to better understand their clients.
Maybe it’s an initial assessment, that documents each and every aspect of the IT infrastructure, examines how the staff makes use of their technology, tracks the network traffic over a standard time frame, and analyzes the efficiency of the entire setup.
On the other hand, perhaps it’s simply a questionnaire that the client fills out when signing up for the services, letting them explain the role the technology plays in their daily work life.
Either one of these methods provides valuable information for the IT services provider to design their services to meet the client’s needs… when it comes to actual technology, at least.
What if there was more the IT services provider could be doing? Long before you would even consider one cloud solution over another, or try to gauge the number of support hours required in a given month, what else should be considered when delivering services to clients in Central Florida?
What Are Spanish Speaking Clients In Central Florida Really Looking For?
… an IT support team that speaks Spanish, of course!
It may sound a bit obvious, but that’s not really the reality. English may be the first language in the US, but at a certain point, if you’re going to design and deliver IT services with the client in mind, shouldn’t that include the way they communicate? Wouldn’t that only serve to foster a more effective and satisfying relationship between the two businesses?
Picture this: something goes wrong with a client’s tech at work. Maybe it’s a dead phone line, or maybe it’s a Microsoft update causing major lag. Whatever the problem may be, they call up their IT support team.
But what about when that team answers the phone? They're not speaking the client's language. Maybe they know a little of the language being spoken, so, possibly, they could struggle through and get the details of their situation across?
Not likely.
The scenario above may seem a bit dramatic, but it’s not far off. Whether it's technical jargon or literally a different language, it's not uncommon for clients to have a less-than-perfect experience when dealing with their IT support team.
Understand the region – understand the clients.
It all comes down to knowing where you're delivering IT services and the types of people that make up your clientele. While for some this may just be a matter of addressing a remote area’s need for better Internet service, there’s a lot more to address the needs of a locality than you might think.
Think about it in terms of demographics - what language(s) do they speak? 41 million people in the US speak Spanish, and the further south your business market is, the more likely you’ll encounter bilingual, or partial English speakers in your client base.
For example, here in Lakeland, Polk County, and Hillsborough County, a vast portion of the local population speaks Spanish. If IT services are meant to be delivered in a fashion that best suits client here, shouldn’t they be in Spanish?
So think about it for a minute: when someone in Lakeland, Polk County, or Hillsborough County calls about a spotty Wi-Fi connection, or server failure, or data loss during a power outage, they’ll likely be a little stressed. Don’t you think they’d rather talk about it in their first language? Wouldn’t you? That’s why bilingual support is an extremely valuable (not to mention, rare) asset for IT support companies to offer their clients.
The fact is that there’s a huge difference between standard, one-size-fits-all services, and service that is truly client-focused. The Alltek team is proud to treat every client according to their needs, goals, and preferences. That’s why we recently hired a fully bilingual employee in order to better serve our Spanish speaking clients in Lakeland, Polk County, and Hillsborough County areas. We know that’s the best way to ensure that our services really work for the clients we deal with.
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