Month: August 2016

  • PayPal Phishing — Using Real Accounts

    PayPal Phishing — Using Real Accounts

    PayPal is a favorite target for phishing scams. Some cyberthieves try to get at your account; others hope to get your money into theirs. PayPal warns its users about these tricks and gives instructions for forwarding suspicious email. The traditional phishing attack follows a standard pattern. An email tells you that your account has been…

  • Data Safety and Office 365: What You Need to Know

    Data Safety and Office 365: What You Need to Know

    In the digital world in which we now live, data privacy and security are top priorities for business professionals all over the world. According to one recent study, the average cost of a single data breach rose to $4 million in 2015 from $3.8 million just a year prior. Every individual record amounts to roughly $158.…

  • Business Associates Beware: More HIPAA Audits Are Coming

    Business Associates Beware: More HIPAA Audits Are Coming

    The Health and Human Services (HHS) Office of Civil Rights has begun phase 2 of its compliance audits. The 2016 audits will target covered entities and their business associates. For example, an IT support business working for a healthcare organization is covered under HIPAA’s Privacy, Security and Breach Notification Rules. Serious financial penalties for HIPAA noncompliance…

  • Does Your Marketing Plan Convert?

    Does Your Marketing Plan Convert?

    How to Turn Window Shoppers Into Buyers With Your Unique Selling Proposition When you first started your business, you likely thought about what made you different from your competition, and how your service or product would solve your customer’s problem. You may not have realized it then, but you were in the process of formulating…